Your text readings direct some attention toward branding. Conduct additional research to ensure that you possess a thorough understanding of brands and then conduct an investigation in your local community to determine the leading healthcare services brand in operation. You will need to develop criteria for defining what constitutes brand leadership (yes, this will require research and proper citations!). Then, you’ll need to identify what you believe constitutes the leading healthcare services brand in the market and explain how you came to that conclusion. Be sure to supply a link to the website of the selected brand.