Reference to CLO’s & Grade Weighting

  1. Justify marketing decisions using factors that are a part of marketing strategy and analytical frameworks.
  2. Execute a strategic marketing process to create a basic marketing plan.

Assignment #1 is worth 20% of the overall course grade.

 

Instructions

Congratulations!  As the Senior Business Analyst at M1 Consulting Inc., you have been asked to provide the senior management team with an analysis of a specific smallbusiness the firm may be looking to invest in, or purchase.

 

The format of your analysis can be one of three forms. It is your choice:

 

 

Select a company from one of the following lists:

 

The PROFIT magazine Hot 50 list

Companies featured on the CBC Dragons’ Den

Canada’s Top Small and Medium Employers of 2019

 

You are expected to research this company, using at least 3 different resources.  You will include a list of these references at the conclusion of the document.  These can include:

 

 

Your manager has asked that this report contain the following sections, at minimum:

  1. A Title Page to include the name of the company, and your name, your instructor’s name, and the date (not included in page count)

 

  1. Description of the company and business, approximately 1 page
    • What type of business are they – profit/non, public/private, industry, ownership type, etc.?

Written or described in complete paragraph format, a description of your company by answering the questions below:

 

  1. Industry Analysis, approximately 1 page

 

  1. Marketing Mix, approximately ½ to 1 page

 

  1. Ethics & Corporate Social Responsibility, approximately ½ page

 

  1. Conduct a SWOT Analysis (preferably in table format)

 

  1. Write two to three paragraphs that summarize your analysis for your manager, approximately 1 page

*Please Note:  Please cite any content that is not your own creation.  It is expected that you will use your own words, but even so, the ideas might have come from another source, so use citations.  Use a minimal number of direct quotes – only where necessary.  If material is not cited and is not original, it will be considered plagiarism.  Please consult your professor if you have any questions or concerns about this.  **There is no required citation format required in this course – use your own judgement and be consistent.**

 

 

Rubric

CATEGORY Exemplary

5

13-15

Proficient

3-4

9-12

Partially Proficient

2

5-8

Incomplete

1

1-4

Not

Present or Acceptable

0

Score
Quality of Content
Depth and Breadth of Research  Clear evidence that multiple and appropriate sources of research information were used in this project. Adequate evidence that sources of research were used in the creation of this project. Little evidence that sources of research were used in the creation of this project. No evidence that sources of research were used in the creation of this project. Total Possible

/5 

 

Application of Content 

Application of course topics and research used throughout the project. All information is clear, appropriate and correct. Application of course topics and research evident throughout most of the project. Most information is clear, appropriate and correct. Some application of course topics and research are evident. Some information is confusing or incorrect. Application of course topics and research are not evident. Information is confusing or incorrect. Total Possible

/15 

Grand Total  Comments: Total Possible

/20

 

 

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