In the body, use section headings for your responses to each question (use a brief heading-style phrase to describe the nature of the question). You may cite additional sources to support your analysis and recommendations.
- What misalignment(s) caused channel conflict between manufacturers and dealers in the automotive industry? How was this conflict reflected in the attitudes of GM and its dealers toward the CDK program?
- How would you characterize CDK Digital’s core competencies as of 2011?
- Suppose a car shopper’s interests could be known when she visited a dealer website. How would the dealer want to treat her? What about the OEM?
- How can CDK Digital leverage its core competencies to provide a website solution that both GM and its dealers consider to serve their interests?