1. You need to work on at least 5 Industries of Pakistan. Choose any of the 5 industries of Pakistan of your Choice. There are eCommerce industry, Auto Industry, Food Industry, Beverages Industry, FMCG, Retail Industry, Education Industry and others. You have to choose any 5.

2. Analyse the Country first for possible startup using secondary research. Do comprehensive analysis.

3. Analyse the market/industry chosen with 1) Customer Access, 2) Customer Acceptance, and 3) Market Reaction. With reference to the new startups, analyse each industry selected for the above metrics and explain if industry has weak or strong entry barriers for new entrants. Explain with reasons, justifications, and recent examples of new startups or entrants in that industry.


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