Prepare a marketing plan for a sports team or organization (mine is the Delray Beach Open tennis tournament). In this section, be sure to present promotions that:
- Create awareness
- Increase the value of the experience
- Explain how and where advertising will take place
- Give personal selling strategies
- Explain which and how promotions will reach various segments
- Have season-long in-game promotions for halftimes and time-outs when applicable
- For game promotions, include the contest that the promotion will be used for. You should have a promotion for all home games
- Describe the product and its extensions. Create a matrix for product positioning using price and level of excitement and price and level of performance in comparison with other sports products in the market
- The paper is to be no shorter than 3 pages nor longer than 5 pages in length (typed, double-spaced).
- Citations should be referenced according to the current APA style.
Below are some links that I found on the Delray Beach Open and its promotions.