Answer the following questions below:

1) You are part of Marketing Communications team at Airtel. Airtel operates in 18 countries across South Asia and Africa and is considering launch of a standardized campaign across all the 18 countries. What factors would you be considering in launch of such global campaign?What challenges, would you face in using standardised advertising across all these countries?
2.)  Meerut is famous all over the world for its sports goods industries. What is the benefit to Indian sports goods exporters when they use Letter of Credit mode in export of goods to Thailand or would they prefer payment in advance. Does LC mode also benefit Thai importers?


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