Your Practitioner Application will require devoted inquiry, assimilation, reflection, and refinement in order to achieve the highest possible score. Specifically, you are to take the scenario listed below, address it in full, and submit your work in accordance with the instructions contained herein.

The Challenge

Your text readings specifically profile the rise of marketing in the healthcare industry and they also enlighten you regarding that which marketing entails. But for this particular Practitioner Application, I want you to focus specifically on the concept of advertising, which is part of the promotion component of the broader discipline of marketing. The use of advertising to promote health services remains problematic for some, others have no issues with it, and still, others are somewhere between these two extremes. I’d like for you to research the pros and cons associated with health services advertising and report your findings. Then, communicate where you stand on the issue and justify your position.

The Submission Requirement

Your submission in its entirety must be between 1700-1800 words. It is to be typed (in a word processing program, and when finalized, copy and paste the text into the posting window. 

Your submission must be supported by 4 (minimum) to 10 (maximum) references, with at least 3 being from scholarly academic journals. References may be prepared using the style guide of your choice (e.g., APA, MLA); just be sure to consistently use the selected style.

In presenting your work, identify the title, your name and student ID number, and submission date at the top of your submission and supply the following sections, exactly as they appear below, placing each heading in bold text:

Assessment Criteria

Your submission will be assessed based on the following:


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