At the end of the semester, each Consulting Group will present its findings and recommendations in a comprehensive report that will be no shorter than 10 pages and no longer than 25 pages, single-spaced.  The Report will summarize firm prospects, identify strategic alternatives, and makes actionable recommendations for implementation. The Final Group Consulting Report will enable each team to:

Participating small businesses are expected to derive benefits from market and customer research, financial and profitability analyses, social marketing suggestions, and management organizational recommendations.


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