Watch “Killing Us Softly 4 (Trailer featuring Jean Kilbourne) on Youtube 1. Kilbourne begins her argument with the claim that ads market female beauty; however, she also adds that when women attempt to achieve the images of beauty in advertisements, “failure is inevitable.” Why specifically does she argue that women cannot reach these unrealistic beauty standards? Provide an example from the trailer of a specific way that ads make their brand of beauty unattainable. 2. The presenter continues by arguing that women are often objectified within advertisements, literally turned into objects like beer bottles, cars, and video games (or even “dismembered” into sexualized body parts). What does Kilbourne argue are the very real consequences of depicting women in this manner? Do you agree with her? Why or why not? 3. Kilbourne mentions that some actresses and models (specifically Kate Winslet) have spoken out against these unfair practices. What concrete changes would you like to see in the world of advertising in order to counteract some of the problematic messages sent to women? Be specific. 4. Lastly, remember that at the beginning of the trailer, Kilbourne states, “[Advertisements] sell values. They sell concepts of … success, and perhaps most important, of normalcy.” What other ways do you see advertisements hawking a limited vision of success and normalcy (that don’t necessarily have to apply only to women)? Find an advertisement that you feel “sells” an unfair vision of who people should be, and explain exactly how you feel that the ad does this. (Feel free to provide a link for the advertisement you have chosen or attach it as a jpeg.)


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