Lexus launches ES 300h executive sedan in India; prices starting at Rs 56.65 lakh Japanese carmaker Toyota’s luxury arm Lexus launched its new ES 300h executive sedan in the Indian market at a starting price of Rs 56.65 lakh (ex-showroom Delhi). In 2020, Lexus India had announced the local production of the ES 300h making its first made-in-India car. The new ES 300h will also be locally produced, it added. The ES 300h Exquisite variant is available at a starting (ex-showroom New Delhi) price of Rs 56.65 lakh and the ES 300h Luxury variant at Rs 61.85 lakh. These prices are ex-showroom New Delhi, it stated. Launched in India in 2017 and globally in 1989, the ES has been a key model in the Lexus line-up, with its global cumulative sales at about 2.65 million units across more than 80 countries and regions, according to Lexus India. Earlier this year, Lexus India announced the extension of the hybrid battery warranty from five years to eight years for its entire range of hybrid electric vehicles. The new ES 300h will also come with an eight-year hybrid battery warranty, according to the company. Company is elated to announce the latest Lexus ES 300h to the Indian market. The ES 300h has been the most successful model in their portfolio and they believe the new ES 300h will continue to captivate more guests with its incomparable quietness, hybrid technology, elegant design and unmatched craftsmanship. Lexus is committed to offering new products with advanced technologies that will benefit its guests and create a delightful Lexus ownership experience. Company is confident, with the technology and feature enrichment, the ES 300h will continue to be the favorite choice of their discerning guests and extend its lead in the luxury executive sedan segment.

Question: Please design Portfolio Mix of Lexus covering product line, product type, product category, product variants with the help of a diagram. Explain the benefits of launching new products in the market. Explain Briefly


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