Political forces are another key aspect of the environment to analyze. Pay close attention to the current political situation in the geographic area(s) where your product will be created and marketed. For our scenario, let’s decide on a city in California as the place the business will start first.
Think about the ways in which politics might affect the design and production of your good or service, the way you promote the product, how the product is transported and distributed, and your pricing decisions.
Identify at least two elements of the political situation that you must understand to successfully put your marketing plan into action.
(1)
(2)
Write a paragraph about these political factors and the overall political situation in the areas where your plan will be implemented.
