Global Campaign
Answer the following questions below: 1) You are part of Marketing Communications team at Airtel. Airtel operates in 18 countries […]
Business Environment Analysis
Purpose: To equip students to analyze the business environment that impacts the process of developing a marketing strategic plan. In […]
Brand Positioning
The Client & Background Information Salus Marine Wear is a local company that manufactures life jackets (PFD’s). They sell B2B […]
Limousine Rental Service
A limousine rental service target group consists of individuals celebrating their 30th, 40th, or 50th birthday. The product opportunity is […]
Pricing Objective
Think about the various pricing objectives described in chapter 16. Determining your pricing objective is important to product positioning and […]
Online Advertising
You have been asked by your boss to weigh in on whether Instagram advertising or search engine advertising through Google […]
TD’s Political Environment
Browse the latest TD Bank website, magazines, global and local news. Analyze TD’s Political Environment (Global and local Political factors […]
TD’s Socio cultural and Technological Issues
Browse the latest TD Bank website, magazines, global and local news. Analyze TD’s Socio cultural and Technological issues (Sociocultural factors […]
Strategic Planning
1. Amazon.com Mission statement is “To be Earth’s most customer-centric company, where customers can find and discover anything they might […]
Market Research
1. What are the reasons for conducting marketing research? 2. Identify all the different types of research available to the […]
